Two crafts, one decision: what stays in the frame.
01 — Premise
A photographer's habits, applied to product.
Photography taught me to decide fast what belongs in the frame and trust the rest. Product work is that same discipline at a different scale: pick the one thing worth building, cut what dilutes it, ship, look again.
I have done that inside very large companies. What I want now is the earliest part — where the problem is not named yet, where AI makes new answers possible, and where most of the work is finding the real question.
Perfection is a useful compass and a terrible destination.
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