Work

Fifteen years across Salesforce, Royal Caribbean and Disney, arranged by what the work actually was rather than which building he sat in. Everything below shipped to real customers.

  1. 01 · Salesforce · 2025–★

    Finding the 0 → 1 inside a very large company

    Product strategy for AI-native event experiences: Agentforce across the entire Dreamforce and World Tour attendee journey, and the global PM team built to hold it together.

  2. 02 · Salesforce · 2023–25

    AI as leverage, not decoration

    Localisation scaled on generative AI and machine translation, then the ops function, tooling and process around it, so the speed was repeatable rather than a demo.

  3. 03 · Salesforce · Royal Caribbean

    Platforms other people build on

    The tooling behind salesforce.com: CMS, site search, chatbots. Before that a commerce replatform: a dozen scrum teams, 20+ PMs, 200+ engineers, and the APIs that opened new channels.

  4. 04 · Disney · Royal Caribbean★

    Where software meets the physical world

    FastPass+ rebuilt at Walt Disney World. PhotoPass moved from desktop to a mobile business. Facial recognition in cruise terminals, so people got on vacation faster.

  5. 05 · SBR Photography · 2001–11

    Making the picture

    Travel and lifestyle stock, sold through Getty, Alamy and Blend Images: twenty-plus countries, several Lonely Planet covers, an unreasonable amount of time in airports. It began at the office manager's desk at David Sanger Photography. He went back to graduate school in 2009 and wound it all down in 2011, when the stock photography market had thinned and health insurance needed paying for. Now a Leica M11 and the blue hour.

Addresses: Berkeley and the Bay 1996–2005 and 2007–09; Spain 2005–07; Los Angeles 2009–16; Miami 2016–20; Berkeley since 2020.